Double Bottom Line Branding™ is a strategic process I created specifically to help big brands step more authentically into a role of social responsibility and become true purpose-driven brands.
With 79% of consumers saying they are more likely to believe a brand’s CSR commitments if they share efforts across multiple channels and over time, it is not enough to simply give money via one-off tactics or PR initiatives.
This can be a challenge for large organizations burdened with layers of hierarchy and various departments that often work in independent silos from one another.
Through strategic and creative implementation of this proprietary process, I consult cohesively with the disciplines of marketing, retail and corporate social responsibility, creating a singular operating system that brings sales, messaging and positive impact into powerful collaboration. As a result, social responsibility is elevated from sporadic brand initiative to permanent brand behavior.
Culture transforms. Employee passion ignites. And your organizations ability to magnetize both talent and sales skyrockets.
For more information or to book my consulting services, reach out with relevant dates and details. I’d be delighted to work with you to take your brand to the next level.