When approached and employed from a more human level, branding holds the power to do more than create a logo. It holds the power to create a life. It can do more than create sales. It can create a better world.
Whether focused on building business, building teams or helping people build their own unique brands, my leadership style and creative approach is to bring humanity front and center into the equation.
Brands really are in a unique position to bring positivity and relief to our world, and I help them do that with a process called Double Bottom Line Branding™.
Double Bottom Line Branding™ is a strategic process I created specifically to help big brands step more authentically into a role of social responsibility and become true purpose-driven brands.
With 79% of consumers saying they are more likely to believe a brand’s CSR commitments if they share efforts across multiple channels and over time, it is not enough to simply give money via one-off tactics or PR initiatives. Through strategic and creative implementation of this proprietary process, I creatively bring marketing, retail and social impact into powerful collaboration.
Culture transforms. Employee passion ignites. And your organizations ability to magnetize both talent and sales skyrockets.
Interested in a Double Bottom Line Branding Consultation?
People, unlike the products we consume, are one-of-a-kind, limited offerings that will never come around again. Given that, I have a great deal of passion for using my talents to help human beings succeed.
Executive Brand Coaching is a six-month, private coaching program, in which I take you step by step through the same process billion dollar brands use to create purpose and build success.
This personal development process, based on two decades of elite global branding experience and the principles of The Branding Sutra, gives ordinary people direct access to some of the most tried and true success principles around.
Reapplying these branding principles from sales tools to life tools, I coach individuals and groups through a step-by-step process to tap into the power of branding in a way that allows you to harness what you have to offer, identify the value of that, and express yourself with purpose, passion and pleasure being what you were born to be: You.
Interested in Human Brand Coaching?